Strategic Positioning in Voluntary and Charitable Organizations
by Celine ChewRekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves.
- First published
- 2009
- Publishers
- Taylor & Francis Group
- Subjects
- Nonprofit organizations·Strategic planning·Charities·Great britain
I used this book in researching my MBA dissertation and found it immensely helpful. Chew is able to give an easy to understand view of the competitive aspect of the not-for-profit sector and the under-researched use of commercial business strategy in the sector as well.
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