From Worst to First
Behind the Scenes of Continental's Remarkable Comeback
by Gordon BethuneThe CEO of Continental Airlines since 1994 explains how he took a company on the verge of bankruptcy to being a company that has had record profits since 1995, by looking past the bottom line.
- Format
- 304 pages, Paperback
- First published
- August 16, 1999
- Publishers
- Wiley
- Language
- English
Gordon Bethune does a wonderful job outlining his experience fixing a problem company plagued with strategic challenges, financial losses and poor morale. The book is very approachable and well-written with the perfect balance of familiar airline industry specific concepts to make it interesting for airline industry employees while not over jargoning unfamiliar outsiders.
As advertised.
Cocky, rear-view mirror story of how Gordon saved Continental. He did save it and he did so many things right, but the book is self-congratulatory I could barely finish reading it.
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